Develops and implements strategic marketing plans and forecasts to achieve corporate objectives for products and services.
1. Develops and manages marketing operating budgets.
2. Plans and
3. Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
4. Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
5. Oversees and evaluates market research and adjusts marketing strategy to meet… More